Revolutionizing the Fresh Produce Supply Chain

Larbi is a seasoned tech entrepreneur with 20 years of experience in the digital industry. In 2022, he founded YoLa Fresh, a tech platform that directly connects small-holder farmers with traditional retailers of fruits and vegetables. The platform's primary objective is to eliminate intermediaries in the food supply chain, allowing retailers to pay less for produce while ensuring producers receive more profit quickly. Notable highlights: Joined Jumia Group in 2017, holding top management positions and leading various businesses. Founded Jumia Express Logistics, providing delivery, line-haul, and warehousing solutions across multiple countries in Africa. Served as CEO of Jumia E-Commerce, Jumia Food, and Jumia Pay in Morocco, the country's leading E-Commerce platform. Established Jumia Advertising business, offering digital advertising services on Jumia platforms. Founded Avito.ma in 2012, a prominent online classifieds site in Morocco, now part of Adevinta. Founded TheMafiaBoss.com in 2005, a pioneering social games company with a popular mafia online game boasting 2 million registered players and ranking among the Top 500 most visited sites worldwide. Prior experience includes consulting and project management at Accenture and software development at Oracle. Holds an Executive MBA from HEC Paris and a Master's and Bachelor's degree in Computer Science from McGill University. Trivia: Larbi enjoys running, having completed a sub 2-hour Half Marathon at SCMM '16. He is also a dog-lover and doesn't mind the company of street dogs during his late-night runs.

Youssef Mamou is a dynamic entrepreneur and business leader, spearheading innovation and technology in Morocco and Africa. As the co-founder and CEO of YoLaFresh, he is revolutionizing the fresh produce supply chain to create a more efficient and sustainable agricultural ecosystem. Youssef's expertise and achievements span various roles and organizations: Managing partner at 212 Founders, a prominent venture capital fund, nurturing startups. Former CEO of Careem, North Africa, a leading ride-hailing and gig economy platform. Deputy CEO of Dislog, optimizing the distribution network of a fast-moving consumer goods distributor. Chief Marketing Officer at Samsung, North Africa, driving brand growth in the electronics industry. Youssef's educational background includes an Executive MBA from the Ecole des Ponts Business School in Paris and a Master of Science degree in Wireless Systems from KTH, Sweden. With his entrepreneurial acumen and industry knowledge, Youssef is continuously making significant contributions to the business landscape in Morocco and beyond.